Fara Eghtesad Bein-al-Melal | Generation Z, born between the late 1990s and early 2010s, has entered the workforce with unique characteristics. These attributes present both new opportunities and specific challenges for managers and organizations compared to previous generations. Having grown up with technology, Generation Z seeks meaning and purpose in their work, and they place […]

 Fara Eghtesad Beyn Almelal / Green marketing, as a crucial strategy in today’s business world, not only helps in environmental conservation but also allows brands to attract more customers by creating a positive and sustainable image. With the increasing public awareness about environmental issues, companies in various industries are seeking ways to make their operations […]

Fara Eghtesad Bein-al-Melal / Mashhad Development Charter –In Iran, The significant escalation in exchange rates at the commencement of the year 1403 (2024) has imparted a profound shock to economic actors, particularly accentuated by the accompanying volatility. The ramifications of this phenomenon are distinctly varied across different categories of industrial units—of Iran_namely small, medium, and […]